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Co-Founder & CPO
Joel is a co-founder and Chief Product Officer at Refundid. Before Refundid he ran his own ecommerce store, so he's lived the returns problem from the retailer's side of the counter, an experience that shapes how he builds product today. He studied commerce at the University of Sydney and took Refundid through the INCUBATE startup accelerator in its earliest days.
Refundid was featured on Channel 7’s Sunrise, where Co-Founder & CTO Ilan Kessler shared how instant refunds are transforming the way Australians shop and return online orders.
What ecommerce returns analytics should track: return rates by product, return reasons, exchange rates and repurchase data, and how to use them to cut returns.
How the returns experience drives customer satisfaction, loyalty and repeat purchases, and the tools that turn returns into exchanges and second orders.
Practical ways to reduce customer returns and lower your return rate: structured return reasons, better fit data, smarter return rules and exchange-first flows.
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